Element Design Functionality

Scalable Affordable Custom Web Design

Trafficfairway Website Design

Website & Graphic Design.

With ever increasing technologies and design evolution’s services will work with you to determine the best solutions to help you reach your goals.

We specialize in CMS customization, theme development, and site redesign. What does this mean for you? It means we can build upon these frameworks in an efficient way to give our clients current and professional websites with cutting edge functionality.


What is a CMS Website?

A CMS is a content management system composed of two systems, one to manage the content of a website and another that delivers the content. This allows for placement of content on a website with no coding required WordPress, Joomla, & Drupal are the 3 main systems used today. One main caveat is that to deliver content in a fresh, exciting and dynamic fashion coding is required, but with a CMS system the ground work is already built and this saves time and money for our clients.
Note: Themes and templates are a great way to get a professional looking website, however most require additional coding to achieve the look you will see in the demos. We do customization of themes as well and we are happy to quote you on a price.

Most CMS websites can be built for $500-$1000.

Call to get started 619.884.6590.

Begin capturing your online market, today.

What We Do

Website & Graphic Development and Design.

What it take to create a site

Web development requires a myriad of coding languages to produce a properly functioning website. Along with this graphic programs are utilized throughout the front-end coding process to create a seamless design to help convey the content clearly.

With CMS systems developers are able to build on this framework creating a custom designed and functioning website that is scaleable and easily edited by other developers. Our team works on different areas of the development depending on the scale and requirements of the project questions-cal-619-884-6590l

This graph illustrates how much front end coding goes into a standard website

PHP Programming

Get connected to the world with your online presence.

Website Development Process

Our standard website development process:

  1. Pre-Website Development -Discuss your website development; comparable websites, design functionality, & your website goals. Together we will determine the best technology to use to reach your goals within your budget.
  2. Begin Website Development – Server set up coding of site structure, content will be collected once the framework is completed.
  3. Review Website – Site will be launched on live server allowing client to see the work and make changes or additions as needed. We will also do a soft launch to test user experience, (generally to friends and family)
  4. Website Delivery – Upon approval, the site will go fully live and all SEO started.
  5. Website Support – Upgrades are often needed as your business grows and we look forward to helping you grow your business!

TrafficFairway’s Website Development Process Checklist.

Whether selling a product or providing a service,  our customer checklist  will ensure the greatest success for your website.

Phase 1 - Purpose Of The Website

Purpose Of The Website

Define the goal before we begin designing your website we should clearly define the purpose of your website. It is important to try to keep it to one main goal.

  • Customer service
  • Attract new customers
  • Announce and market a product
  • Earn income from you website (e-commerce store, ad revenue, electronic products, membership only sites)
  • Provide additional service or information to customers

Phase 2 - Define The Target Audience

Define The Target Audience

Defining the target audience will determine your website design and layout.

  • Existing customers
  • New customers
  • General public
  • Specific demographic

Phase 3 - Content


Content can be a very important part of your website. People visit website for three basic reasons; information, products or services, or entertainment. A successful website will allow your visitors to find what they are looking for quickly.

  • The purpose of the site
  • The target audience
  • How content is generated
  • Forms
  • Merchant credit card processing (Paypal, Google)
  • SEO
  • Google ads, business banner ads
  • Graphics
  • Videos

Phase 4 - Navigation


Clear content and straightforward navigation is vital to your website’s success.

  • Provide links to the home page
  • Large websites should include a site map
  • Provide easy navigation to contact the business.
  • Keep navigation clear (Keep it simple and clear)

Phase 5 - Legal Considerations

Legal Considerations

Your website is your online business, store front, or sales man. You may be required or it may be important to protect yourself legally.

  • Privacy Policy
  • Disclaimers
  • Copyrights

Phase 6 - Website Design

Website Design

Design of a website is important to convey the message of your business. Not only is it important to consider the look of your website with the meanings of color, but also the website’s performance.  Websites loaded with images and borders look nice, but it will slow down your website and many visitors may leave because of this effecting your Google rankings.

  • Graphics
  • Brand specifications & logos
  • Web colors and message conveyed.

Phase 7 - Select A Hosting Service

Select A Hosting Service

There are many hosting services with an array of pricing. Here are some things to consider:

  • Speed of service
  • Reliability
  • Customer service
  • Scalable to expand with your site
  • Cost and what is included number of domains, transfer rates PHP
  • CMS supported

Phase 8 - Advertising


How will you let the world know about your website.

  • Keywords in meta tags
  • Site description keywords
  • Search engine submission
  • Getting linked in & trading links
  • Social media
  • Email campaigns

Phase 9 - Maintenance


Maintaining a website is crucial to keeping your website successful while reaching your goals.

  • Check and update content
  • Check links
  • Back up your website and databases.
  • Google tracking ( to refine your website and see what’s working)

Phase 10 How to Measure a websites success

How to Measure a websites success

Monitoring your website will increase your success and is crucial in the website development process.

  • Track hits
  • Track number or orders
  • Track average time vistors stay on your site
  • Confirmation pages
  • Ad revenue tracking
  • Links in
  • If your site proves to be successful be ready to expand and handle the increase in demand.
  • Email handling
  • Sales volume
  • Data transfer supplied with your hosting and increasing it
  • Backing up site more frequently



Example Works

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry, Airman's Odyssey

Recent Website Work

Our website portfolio includes a variety of designs and functionalities.

There are many elements and technologies to consider when developing your website, contact us today so we can discuss the best solution for your website needs. Whether you need a custom new website or an upgrade to your existing website we look forward to working with you and getting your business moving.


Vertical Markets
Real Estate (MLS IDX) | News Source – Magazines | Non-Profit | Weddings | Artists | Charity Events | Medical | |Bio-techs | Restaurants | Non-Profit Organizations | Inventors | Construction | Travel Agency | E-Commerce sites | Social Networks | Niche Markets | Schools and Universities |

Create great user experience with flow.

Recent Graphics Work

Our Graphics Portfolio includes a variety of projects from logos to flyers.

Graphics can convey a message in a instant, we use graphics for subtle conveyance to extreme overwhelming imagery. In our Graphics Portfolio we have included some different types of imagery for varied needs. If you have graphics needs please contact us and we will discuss what will work best for your needs.


Graphics will connect you to today's world.


Not all

projects are the same contact us to discuss your requirements & rates.


$55 / hr

  • Sub-Contract Work
  • Monthly Maintenance
  • Design Bid Work
  • Online Support


$65 / hr

  • Website Updates
  • Logo Creations
  • New Graphics
  • Maintenance


Flat Rate / project

  • New Site Development
  • Site Redesign
  • Branding Materials
  • Vertical Markets
What our clients are saying

“I wanted to express my opinion of you regarding this project.I am very impressed with your professionalism, both technically and personally. You did a great job once again and I am very very picky. Thank you for getting it done right the first time and efficiently Sam.”


“Great work, it was a pleasure working with you- Thanks Again””


“Our cleints are so happy with our new site and all the information we are providing them.Thanks for your fast and efficient work”


“The site is looking really good, the side bar is very cool.”


“Appreciate the fast & reliable help. Thanks!”


“Thanks and looking forward to working on more projects in the future ”


Call us for pricing on your project.


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